Location
Student Center
Document Type
Poster
Start Date
19-8-2025 1:30 PM
End Date
19-8-2025 2:30 PM
Description
Digital marketing has become extremely successful in recent years, particularly through the use of social media platforms. Having a better understanding of the use of culturally relevant content can help to increase engagement across various social media platforms. The purpose of this study is to better understand how Native American tribes can utilize digital marketing most successfully. To do so, I will first utilize a literature review of Native American representation in the media, the influence of cultural values on consumer behavior, and how effective digital marketing can be for business success. I will then analyze the engagement rates of posts published by the Shakopee Mdewakanton Sioux Community. I will then separate and compare posts that contain culturally significant content to those that do not. I hope to find what specific content has the greatest engagement for all audiences and how tribes can utilize that information.
Included in
Impact of Culturally Relevant Content on Social Media Engagement in Indigenous Communities
Student Center
Digital marketing has become extremely successful in recent years, particularly through the use of social media platforms. Having a better understanding of the use of culturally relevant content can help to increase engagement across various social media platforms. The purpose of this study is to better understand how Native American tribes can utilize digital marketing most successfully. To do so, I will first utilize a literature review of Native American representation in the media, the influence of cultural values on consumer behavior, and how effective digital marketing can be for business success. I will then analyze the engagement rates of posts published by the Shakopee Mdewakanton Sioux Community. I will then separate and compare posts that contain culturally significant content to those that do not. I hope to find what specific content has the greatest engagement for all audiences and how tribes can utilize that information.