Creative Project: Hydro Flask Advertisement and Marketing

Document Type

Article

Authors

Lacie O'Leary, University of Minnesota - MorrisFollow

Abstract

*Disclaimer: This is a student paper discussing marketing and uses an authentic brand as an example, but is not authorized by or associated with HydroFlask*

For this project, O'Leary chose to create an ad for the brand Hydro Flask. They are a water bottle company with a mission to reduce the use of one-time plastics, specifically plastic bottles. In this paper, O'Leary explains the different aspects of the Hydro Flask business, such as their reasons to believe, the kinds of companies they partner with, and the materials they utilize to create their products. She also discuss the reasons why her two ads appeal to two different audiences as well as why she put in the certain information she did in each one. Additionally, she discusses the target audience for her ads, an interview is provided of a past Hydro Flask customer, and she relays the future goals and objectives that the company should look into.

Recommended Citation

O'Leary, Lacie (2024) "Creative Project: Hydro Flask Advertisement and Marketing," Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal: Vol. 11: Iss. 2, Article 10.
DOI: https://doi.org/10.61366/2576-2176.1146
Available at: https://digitalcommons.morris.umn.edu/horizons/vol11/iss2/10

Primo Type

Article