MLCP of Red Bull

Document Type

Article

Authors

Micah Winningham, University of Minnesota MorrisFollow

Abstract

Red Bull is a marketer and distributor of one of the first major sports drinks to be introduced into the world, called the same name: Red Bull energy. Since the inception of the drink in the mid 1980’s by Dietrich Mateschitz in Austria as an attempt to create an alternative to coffee, the drink and brand of the Red Bull organization have exploded into one of the most popular and recognizable organizations of all time. The brand pushes the idea of their product giving the greatest boost of energy, and their slogan “Red Bull gives you wings!” reinforces the idea to consumers; with their drink, anything is possible. This has encouraged the global love of Red Bull from consumers, and the drink is sure to be found anywhere you go from grocery stores to gas station convenience stores.

Recommended Citation

Winningham, Micah (2024) "MLCP of Red Bull," Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal: Vol. 11: Iss. 1, Article 10.
DOI: https://doi.org/10.61366/2576-2176.1136
Available at: https://digitalcommons.morris.umn.edu/horizons/vol11/iss1/10

Primo Type

Article