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Prompted by the Chancellor, and informed by the 2006 UMM Strategic Plan target of 2100 enrollment, the Planning Committee began (fall, 2011) investigating the optimal enrollment number for this campus. On the assumption that our institutional costs are largely not enrollment-sensitive, while our institutional revenues largely are enrollment-sensitive, we devoted our attention from the outset to identifying the physical capacity constraints that would be most difficult to overcome. The plan was to identify these as a cap on enrollment, and then work backwards to determine whether the additional variable costs of enrolling more students could be justified by the additional revenues.