Title

Otter Tail County Tourism Association - Brand Equity Study

Document Type

Book

Authors

Kelly Asche, Center for Small Towns (UMM)
Ryan Pesch, University of Minnesota - Morris
Jordan Wente, University of Minnesota - Morris

Files

Description

This project worked with the Otter Tail Country Tourism Association to develop, implement and analyze a tourism branding survey which informed efforts to re-brand Otter Tail County as a place based destination.The Center for Small Towns partnered with University of Minnesota Extension to conduct this study. The results of this survey directly influenced the re-branding of Otter Tail County and the Otter Tail Country Tourism Association.

Publication Date

9-17-2013

Publisher

Center for Small Towns

City

Morris, MN

Recommended Citation

Asche, Kelly; Pesch, Ryan; and Wente, Jordan, "Otter Tail County Tourism Association - Brand Equity Study" (2013). Center for Small Towns. 65.
https://digitalcommons.morris.umn.edu/cst/65

Primo Type

Report