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Most of you are aware of the Morris campus’s new tag line—a renewable, sustainable education. The phrase was one result of an intensive marketing and branding effort that has engaged members of our community—including some of you—for the past two years. In order to be effective, a tag line has to be authentic; it has to be more than just a gimmick. It has to capture the “essence” of what we are all about. And I believe that this phrase does just that.

--From Chancellor Johnson's Message

Publication Date

Fall 2009


University of Minnesota--Morris


Morris, MN


Universities and colleges--Alumni and alumnae, Sustainability

Profile: Renewable and Sustainable



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