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Publication Date

1968

Keywords

Names, Personal--South America; Culture

Abstract

On the basis of previous investigation of modes of address and social structure, this study attempts to show that certain naming practices in South America are related to indicators of a postulated individualism-communalism continuum of the societies. The results suggest a relationship between some naming practices and a continuum based on mean size of the local community.

First Page

47

Last Page

50

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