Document Type

Paper

Publication Date

5-6-2021

Abstract

The purpose of this capstone is to identify rhetoric in public-facing science communication, and to characterize and connect that rhetoric by its topic within science. Because science communication is a relatively new discipline to academia, there isn't as much published about it as other topics. As matters of public health and scientific advancement begin to concern the everyday consumer more, there is a growing amount of science communication, as well as analysis of that communication. A 2019 paper by Lars König and Regina Jucks examined rhetoric in climate change communication, and found that the more aggressive the rhetoric in those communications, regardless of any professional affiliation of the presenter, the less trustworthy audiences found that communication. By characterizing the rhetoric in other areas of science communication, the project aims to further understand the nature of science communication.

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