Hanson, T.A., Bryant, M.R., and Lyman, K.J. (2019). Intercollegiate athletic programs, university brand equity and student satisfaction. International Journal of Sports Marketing and Sponsorship.
Citation of Work
Briggs Library and Grants Development Office, "Michael R. Bryant" (2019). Celebration of Scholarly Accomplishments 2019. 10.
Celebration of Scholarly Accomplishments; Academic achievement