Journal of International and Intercultural Communication
By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”
This is an Accepted Manuscript version of the following article, accepted for publication in Journal of International and Intercultural Communication.
Nadezhda Sotirova (2021) “Good job, but Bulgarian”: Identifying “Bulgarianness” through cultural discourse analysis, Journal of International and Intercultural Communication, 14:2, 128-145, DOI: 10.1080/17513057.2020.1760919
It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Sotirova, Nadezhda, ""Good Job, But Bulgarian": Identifying "Bulgarian-ness" Through Cultural Discourse Analysis" (2020). Communication, Media, and Rhetoric Publications. 7.
Available for download on Saturday, November 13, 2021