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Most of you are aware of the Morris campus’s new tag line—a renewable, sustainable education. The phrase was one result of an intensive marketing and branding effort that has engaged members of our community—including some of you—for the past two years. In order to be effective, a tag line has to be authentic; it has to be more than just a gimmick. It has to capture the “essence” of what we are all about. And I believe that this phrase does just that.
--From Chancellor Johnson's Message
University of Minnesota--Morris
Universities and colleges--Alumni and alumnae, Sustainability
University Relations, "Profile: Renewable and Sustainable" (2009). Profile. 37.