This project worked with the Otter Tail Country Tourism Association to develop, implement and analyze a tourism branding survey which informed efforts to re-brand Otter Tail County as a place based destination.The Center for Small Towns partnered with University of Minnesota Extension to conduct this study. The results of this survey directly influenced the re-branding of Otter Tail County and the Otter Tail Country Tourism Association.
Center for Small Towns
Otter Tail County, Fergus Falls, Battle Lake, Bluffton, Clitherall, Dalton, Deer Creek, Dent, Elizabeth, Erhard, Fergus Falls, Henning, New York Mills, Ottertail, Parkers Prairie, Pelican Rapids, Perham, Richville, Rothsay, Underwood, Urbank, Vergas, Vining, Wadena, arts and culture, branding, marketing, tourism, Otter Tail Country Tourism Association, survey, outdoor recreation, brand equity
Asche, Kelly; Pesch, Ryan; and Wente, Jordan, "Otter Tail County Tourism Association - Brand Equity Study" (2013). Center for Small Towns. 65.